Social Elixir

Breif: Brand 0% alcohol bar that

encourages socialising among Gen Z.

In the UK, pubs are a cornerstone of social life. However, Gen Z is drinking less

alcohol and facing challenges related to social decline and the development of social skills.

Social Elixir provides a social space with all of the ups and none of the downs.

Financial concerns are one reason Gen Z may avoid alcohol.

The Social Bonus offers 2% off per group member (up to 50%), making

drinking more affordable and encouraging larger social gatherings.

Evidence shows a significant decline in men's mental health. With Mondays

reported as the most difficult day of the week, creating a space away

from daily life may encourage men to open up and connect with friends.